Warsaw & Vilnius-based design studio specializing in brand personality—the synergy of language and appearance. We work for those who care about their brand's character.
We are analysts and artists, arbiters and anarchists. We judge harshly and care unconditionally. This makes brands human.
Third What is a peculiar translation of tertium quid, the third thing. The third undefined, combined of two defined ones. Beside language and appearance, the third is personality. Third, what makes a brand one-of-a-kind.
Personality
Brand Concept
Positioning
Language
Verbal Identity
Communication
Appearance
Visual Identity
UX/UI
Some people say things you'd never believe
Third What team has this ability of emotional approach, but at the same time, thinking about the result. And these are the things that in a way make them artists, but in a way businessmen as well. And here was a perfect combination of these things.
Hubert Piotrowski
CEO—Heimdall
We asked for a brand that would blow our minds and stir up the vodka market. We got way more than we expected. People were hyped months before we even officially released and advertised the product.
Paweł Czerniakowski & Aldona Karczmarczyk
Co-founders—The Vodka Is G**d When You Can Hardly Say Its Name
When considering the impact of Leaf Liturgy branding, it's remarkable how it catches people's attention wherever we take it. On the one hand, it's just tea, but when it's on a shelf, it becomes a sort of small cultural icon. But the most important thing is that the whole concept is consistent, clear to our customers and enthusiastically received by business partners.
Antonina Scipio del Campo
Co-Founder—Leaf Liturgy
It took over two weeks of daily negotiations for the Third What team to convince us of their bold ideas, but oh boy, was it worth it. The way they approach, analyze, position, and communicate a brand is out of this world.
Gian Scozzaro
CEO—Loons & Matches
I want to reinforce that I LOVE what you did with the logo and brand. I think it's amazing and world class
Walker Williams
CPO—Fourthwall
The agency approached the subject very thoroughly, carefully examining and extracting the most characteristic threads from our DNA, which allowed for the creation of a unique identity. During this stage of development, we felt their immense commitment and care.
Sławomir Broniarek
Board Member
The most impressive part of Mariusz's work is how fruitful the brand personality concept is. And that is rare. Where the whole world of the brand is created, and everything is interconnected.
Michał Kozik
CEO—KMK Group
The brand is so far ahead of our competitors that it's not even a question. It's easier to do business when people look at you and see that you mean business. It's a significant leap forward for the company.
Jakub Ułanowicz
CEO—Turkus+Lainer
New team member: Patrycja Stefaniak
Project management. London–Warsaw
The first year of Third What:
the first three global clients
